It was the fall 2002, nearly midnight, and I was entrenched in an 8-hour video edit at the Arizona Cardinals Training Facility when Head Coach Dave McGinnis walked in to see how things were going.
We started to chat and I asked him a simple question, one I assumed had a complex answer: “Coach, what does it take to win in the NFL? Willpower? Teamwork? Culture?”
With his West Texas accent in full force, he told me it was the easiest question of all time. “To win in the NFL, it takes TALENT. All the other stuff like hard work, chemistry and willpower don’t mean squat without TALENT.”
Twelve years later and it’s a lesson I still remember.
As no team has won a Super Bowl without TALENT, no agency develops amazing creative without TALENT. I’m also betting not a single championship game win or award winning creative campaign began with a subpar work ethic and bad attitude. The need for TALENT is absolutely paramount... Read More