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Roseville’s AugustineIdeas Announces Mission Foods as Latest Shopper Marketing Client

Roseville’s AugustineIdeas Announces Mission Foods as Latest Shopper Marketing Client

AugustineIdeas, based in Roseville, Calif., is announcing its expanded role with client Gruma Corporation, dba Mission Foods, becoming its shopper marketing agency of record. Mission Foods joins an already robust list of companies for which AugustineIdeas provides shopper marketing and other integrated marketing services.

AugustineIdeas will expand its scope of work for Mission Foods by providing shopper marketing strategy and services. Its role will include elevating shopper marketing programs, handling event marketing and public relations and will build out new marketing programs through its in-house creative services and design department.

Drexel University Sacramento Names Carvana As Manager of Career Services

Drexel University Sacramento Names Carvana As Manager of Career Services

SACRAMENTO – Drexel University Sacramento announced that it has named John Carvana to a newly created position as Manager of Career Services.

Carvana will play a key role when the university launches its full-time undergraduate program in business for students who have finished at least the first two years of their undergraduate education. He will also play a vital role in job placement and career advancement for students in Drexel’s graduate degree program.

The undergraduate program, which begins in Fall 2013, will include a cooperative education (co-op) experience where each student receives six months of paid professional experience.

Carvana joins the Drexel staff after spending the last three years as Executive Director for Career Development Services at Loyola Marymount University in Los Angeles.

Crafting For Canine Comfort

Crafting For Canine Comfort

Northern California Entrepreneur Builds A Better Bed For Dogs

Elli Ketcherside, owner and creator of A Leg Up Dog Beds was inspired to build her business specializing in canine comfort over a year ago, after seeing a make shift hand crafted dog bed on a web site. “ I thought to myself…I can do that…and then some”, Ketcherside says.

We All Need to Know We Matter

We All Need to Know We Matter

Take teenagers who receive no expressions of love or healthy modeling from home: it doesn’t take long for that deficit to show up in academics, motivation, and demeanor. In acts of desperation, they join gangs or get pregnant or drop out of school. It’s a tragic cycle that has become all too common, with one unhappy ending after another.

During the past year, I’ve had many opportunities to speak with teens and young adults who are, in one form or another, facing a crisis of relevance. They see school as irrelevant, and worse yet, themselves as irrelevant.

Some of their questions:... Read More

What I Wish I Knew Before Graduating High School: 11 Entrepreneurs Speak Out

What I Wish I Knew Before Graduating High School: 11 Entrepreneurs Speak Out

What is one thing you wish you knew about finance and business before graduating from high school?

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, the YEC recently launched #StartupLab, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses via live video chats, an expert content library and email lessons.

1. It’s OK to Be Yourself

There’s no need to put on a formal facade... Read More

5 Things You Need to Know to Attract Media Attention as a Youth Entrepreneur

5 Things You Need to Know to Attract Media Attention as a Youth Entrepreneur

My 12-year-old-daughter is known as Kid Chef Eliana. She is a very successful young entrepreneur with two cookbooks; a weekly radio show on Voice America, the Internet’s largest talk radio network; and a media personality. She performs cooking demonstrations on large festival stages and book signing events... Read More